Murphy Cobb Associates (MCA), the global leader in production investment consultancy, recently announced the launch of its Production Net Zero initiative. This is part of the company’s latest step forward in its sustainability efforts, including an industry-leading commitment to offering a net-zero solution for all clients’ productions by 2025. To bolster this commitment, MCA has also signed a new partnership to support Ad Net Zero, a cross-industry coalition on a mission to reduce the carbon impact of developing, producing and running advertising to real net zero. “The average carbon footprint…
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