Tag: Ad Net Zero

IPA to launch new media carbon calculator with Ad Net Zero’s GMSF Standard built-in

Stuart Mitchell

The IPA has announced the forthcoming launch of the first industry-commissioned carbon emissions calculator for the media supply chain, developed in line with Ad Net Zero’s Global Media Sustainability Framework (GMSF). The tool will help agencies and their clients calculate and reduce greenhouse gas emissions from their media campaigns. By adhering to the GMSF, the calculator will comply with internationally recognised sustainability standards, including the IPCC framework and the Greenhouse Gas Protocol. It will also directly support Action 3 of the Ad Net Zero Action Plan, which aims to cut…

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TikTok partners with giffgaff to create ‘first-of-its-kind’ end-to-end sustainable advertising campaign with Ad Net Zero

Stuart Mitchell

TikTok has launched a pioneering end-to-end sustainable advertising campaign with giffgaff and MG OMD, in partnership with Ad Net Zero. The TikTok x giffgaff Action 5 pilot, in alignment with Ad Net Zero’s Action Plan, blends creative excellence with environmentally responsible practices. Ad Net Zero is a global industry-wide initiative, launched by the UK’s Advertising Association, aimed at reducing the carbon emissions associated with advertising by supporting more sustainable products, services and behaviours. The campaign puts sustainability at the core of every stage of its development. At the heart of…

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GARM & Ad Net Zero announce global framework to measure media’s carbon emisisons

Stuart Mitchell

Ad Net Zero (ANZ) has published the first iteration of its Global Media Sustainability Framework – a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse gas emissions from digital, television, print, audio, outdoor and cinema channels. The new framework has been supported by a collection of the world’s largest advertisers, as well as the world’s 6 largest advertising holding companies, major media owners, tech companies and trade bodies, many of whom have contributed to its development (listed below). The framework is the outcome of a 12-month,…

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Leading International Industry Trade Bodies Unite with Ad Net Zero, Green The Bid and AdGreen In Endorsement Of New Hard Drive Use Best Practice

Stuart Mitchell

In a first-of-its-kind response to the advertising industry’s urgent need to decarbonize, ad industry sustainability trade association and climate action program Ad Net Zero has convened the 4A’s, Ad Association, AICP, ANA, AOP, APA, IPA, and ISBA, who have all jointly announced support for the adoption of best practices to encourage production hard drive reuse over single use. In unanimous agreement, the above trade bodies for the ad industry endorse the statement that ‘So long as hard drives have been wiped and tested before use, all “Enterprise Class” drives can…

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Ad Net Zero Appoints Dr. Bill Wescott As Lead Climate Science And Policy Advisor

Stuart Mitchell

Ad Net Zero, the global climate action programme for the advertising industry, announced today that Dr. Bill Wescott will serve as lead climate science and policy advisor and chair of the Ad Net Zero Climate Science Advisory Group.   Wescott’s role will ensure that the Ad Net Zero programme embodies best practice in climate science, policy, and regulation. Wescott’s remit will support the ad industry to accelerate climate action, both through decarbonising the entire ad value chain and inspiring behavioural change through the campaigns created.  Wescott will chair the Climate Science Advisory…

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