Tag: Ad Net Zero

Leading International Industry Trade Bodies Unite with Ad Net Zero, Green The Bid and AdGreen In Endorsement Of New Hard Drive Use Best Practice

Stuart Mitchell

In a first-of-its-kind response to the advertising industry’s urgent need to decarbonize, ad industry sustainability trade association and climate action program Ad Net Zero has convened the 4A’s, Ad Association, AICP, ANA, AOP, APA, IPA, and ISBA, who have all jointly announced support for the adoption of best practices to encourage production hard drive reuse over single use. In unanimous agreement, the above trade bodies for the ad industry endorse the statement that ‘So long as hard drives have been wiped and tested before use, all “Enterprise Class” drives can…

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Ad Net Zero Appoints Dr. Bill Wescott As Lead Climate Science And Policy Advisor

Stuart Mitchell

Ad Net Zero, the global climate action programme for the advertising industry, announced today that Dr. Bill Wescott will serve as lead climate science and policy advisor and chair of the Ad Net Zero Climate Science Advisory Group.   Wescott’s role will ensure that the Ad Net Zero programme embodies best practice in climate science, policy, and regulation. Wescott’s remit will support the ad industry to accelerate climate action, both through decarbonising the entire ad value chain and inspiring behavioural change through the campaigns created.  Wescott will chair the Climate Science Advisory…

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Innovid Joins Ad Net Zero to Accelerate Climate & Sustainability Goals

Stuart Mitchell

Innovid, a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced it joined Ad Net Zero, a trade association focused exclusively on sustainability in the advertising industry. Innovid is committed to reducing its carbon footprint, prioritizing sustainability for all products and solutions, and working with others to help drive progress across advertising.  Over the next year, Innovid will put the Ad Net Zero 5-Point Action Plan into practice to manage, reduce, and eliminate emissions. Committed to measuring…

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Ad Net Zero reports industry progress to net zero, but more work needed

Stuart Mitchell

Ad Net Zero, the global climate action programme to help the advertising industry tackle the climate emergency, has released today its first review of UK, US and global supporter bases to mark its 3rd anniversary.  Overall results, drawn from publicly available information from our supporter base, show that advertisers within Ad Net Zero are leading in setting targets for near term greenhouse gas (GHG) emissions reductions and for reaching net zero. However, while good progress has already been made across the entire advertising ecosystem, the level of reporting seen by…

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LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

Stuart Mitchell

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonizing ad operations and accurately promote sustainable products and services. LoopMe will be a “Supporter” alongside a diverse range of companies, including tech giants such as Amazon, Google and Meta; agencies such as dentsu, Publicis Groupe, and Omnicom Group; adtech companies like PubMatic; and industry associations, such as ANA and IAB; and more. “We…

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