Tag: Ad Net Zero

Ad Net Zero reports industry progress to net zero, but more work needed

Stuart Mitchell

Ad Net Zero, the global climate action programme to help the advertising industry tackle the climate emergency, has released today its first review of UK, US and global supporter bases to mark its 3rd anniversary.  Overall results, drawn from publicly available information from our supporter base, show that advertisers within Ad Net Zero are leading in setting targets for near term greenhouse gas (GHG) emissions reductions and for reaching net zero. However, while good progress has already been made across the entire advertising ecosystem, the level of reporting seen by…

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LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

Stuart Mitchell

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonizing ad operations and accurately promote sustainable products and services. LoopMe will be a “Supporter” alongside a diverse range of companies, including tech giants such as Amazon, Google and Meta; agencies such as dentsu, Publicis Groupe, and Omnicom Group; adtech companies like PubMatic; and industry associations, such as ANA and IAB; and more. “We…

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Murphy Cobb Associates Strengthens Commitment to Sustainability with Launch of Production Net Zero in Tandem with Ad Net Zero Partnership

Stuart Mitchell

Murphy Cobb Associates (MCA), the global leader in production investment consultancy, recently announced the launch of its Production Net Zero initiative. This is part of the company’s latest step forward in its sustainability efforts, including an industry-leading commitment to offering a net-zero solution for all clients’ productions by 2025. To bolster this commitment, MCA has also signed a new partnership to support Ad Net Zero, a cross-industry coalition on a mission to reduce the carbon impact of developing, producing and running advertising to real net zero. “The average carbon footprint…

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Ad Net Zero invites adland to join train journey to Cannes

Stuart Mitchell

Ad Net Zero, led by the Advertising Association, IPA and ISBA, has invited anyone from the UK advertising community planning to attend Cannes LIONS this summer to make travel plans via train. Following a successful train trip to Cannes last year, where Ad Net Zero launched its global mission onstage in the Palais backed by 20 leading figures in advertising, this year the group is encouraging its UK supporters to book a place on ‘The Advertising Express’ to reduce their travel footprint and take advantage of community networking on board.…

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Ad Net Zero USA Chapter Launches With Commitment To Rapid Climate Action

Stuart Mitchell

The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have launched Ad Net Zero USA, joined by more than 50 organizations operating in the market which represents 40% of the world’s ad spend. The USA chapter will be led by John Osborn, who was appointed Ad Net Zero USA Director in October 2022. Ad Net Zero USA’s mission is for immediate, collective industry action to decarbonize ad operations and increase the promotion of sustainable products, services, and behaviors. The new U.S. based group will…

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