Tag: Selfridges

Two Years Into Project Earth, Selfridges Zeroes In On A Circular Future For Shopping

Stuart Mitchell

Selfridges launches its first annual Project Earth Report, setting out new, ambitious targets to reinvent retail and meet its commitment to a net zero future Materials – It broadens its commitment to only stock products that meet strict environmental and ethical standards by 2030 Models – It introduces bold 2030 targets for 45% of transactions to come from circular products and services, with a Reselfridges initiative that now houses all circular models, forming the backbone of Selfridges’ future business, to change the way we shop Mindsets – Selfridges commits to…

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Selfridges Unveils Resellfridges: The Wedding

Stuart Mitchell

Selfridges introduces RESELLFRIDGES: THE WEDDING, offering one-of-a-kind pre-loved and vintage wedding outfits and accessories for brides, grooms and best-dressed guests as part of its Project Earth sustainability commitments.   For five weeks from 2nd August, the concept will take centre stage at the Corner Shop destination on Oxford Street, as Selfridges continues to explore circular retail models and experiences through Project Earth.  The RESELLFRIDGES platform offers new ways to shop alongside a unique fashion experience – giving customers access to a curation of rare, pre-loved products from iconic brands in-store and online.   Breathing new life into pre-loved items,…

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Selfridges Ambition To Change The Way We Shop And The Way It Does Business

Stuart Mitchell

Selfridges has launched a transformational new sustainability initiative, Project Earth – its commitment to change the way we shop by 2025. The initiative builds on the industry leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of the business. Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, launching and exploring new retail models such as repair and resell, and engaging with teams, partners and customers to inspire a shift in mindsets.…

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Selfridges Takes Sustainability to the Next Level Welcoming Depop to its Fashion Department – as Gen Z Shoppers Voice Growing Environment Concerns

Stuart Mitchell

Luxury fashion store, Selfridges announces the Depop Space Selfridges pop-up, as a new study reveals Gen Z’s purchasing decisions are increasingly based on sustainability concerns. This innovative fashion pop-up is one of a number of existing and forthcoming activities that reflect the store’s on-going commitment to reimagining what shopping and style might look like in response to the climate emergency. As a retailer, Selfridges is continually seeking new ways to become more circular and help to drive radical transformation of the industry by collaborating with brands and partners whose activities…

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