PetSmart and PetSmart Charities are Celebrating the Most Successful National Adoption Weekend Ever, Thanks in Part to Social Sharing and #PicMe

PetSmart®, PetSmart Charities and nearly 4,000 adoption partners are celebrating a record-breaking National Adoption Weekend that saw 32,159 pets find their forever homes. This tally is the most pets adopted during any National Adoption Weekend in the in-store adoption program’s 24-year history and it seems the power of social media may have played a part in the event’s landmark success. Prior to its Sept. National Adoption Weekend, PetSmart Charities launched a new social media campaign centered around the hashtag #PicMe. The hashtag was intended to encourage people to snap a…

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