Tag: PetSmart

PetSmart® and its Shoppers Give More than 2 Million Plush Toys to Local Communities and Generate $1.6m to Support Animal-Assisted Therapy Programs in Children’s Hospitals

Stuart Mitchell

Thousands of generous PetSmart shoppers made the holidays a little brighter for both pets and people with a toy drive that donated more than two million toys to those in need. The plush toys, purchased by shoppers and donated through toy drives in PetSmart’s 1,660 stores, were donated to children’s hospitals, senior centers, animal shelters and other non-profit organizations across North America. Each PetSmart store selected an organization in its community as a toy drive beneficiary. In addition to the massive donation, more than $1.6 million was raised through sales…

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PetSmart and PetSmart Charities are Celebrating the Most Successful National Adoption Weekend Ever, Thanks in Part to Social Sharing and #PicMe

Stuart Mitchell

PetSmart®, PetSmart Charities and nearly 4,000 adoption partners are celebrating a record-breaking National Adoption Weekend that saw 32,159 pets find their forever homes. This tally is the most pets adopted during any National Adoption Weekend in the in-store adoption program’s 24-year history and it seems the power of social media may have played a part in the event’s landmark success. Prior to its Sept. National Adoption Weekend, PetSmart Charities launched a new social media campaign centered around the hashtag #PicMe. The hashtag was intended to encourage people to snap a…

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PetSmart Charities® Launches #PicMe Social Media Campaign to Encourage Pet Lovers to Adopt a Pet If They Can and Inspire Others If They Can’t

Stuart Mitchell

PetSmart Charities has always partnered with pet rescues and shelters across North America to bring adoptable pets into PetSmart® stores to help them find a forever home. Now, in preparation for its upcoming September National Adoption Weekend, the leading funder of animal welfare isn’t just reaching out to potential pet adopters. Instead PetSmart Charities is harnessing the power of hundreds of millions of pet-loving social media users with its new #PicMe campaign. #PicMe is a campaign designed to use social media for good by helping to find loving homes for…

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