Media Smart is supporting the UK Government’s National Campaign Against Fraud through their scam advertising awareness campaign, as the industry steps up responsibility for helping young people understand advertising and media as part of its broader literacy programme. Research shows over a thousand children and teenagers in the UK are scammed every month.1 Media Smart’s ‘Scam flags add up to a scam’ campaign aims to help 13–18-year-olds identify possible scams and how to avoid them. It will also offer resources on how to report them on social media platforms, Action…
Read MoreMedia Smart Supports UK Government’s National Campaign Against Fraud in Scam Awareness Drive
