Tag: Media Smart

Media Smart partners with TikTok to launch educational campaign for parents

Stuart Mitchell

Media Smart, the UK advertising and media industry’s education programme, has partnered with TikTok to produce a collection of creator-led videos and resources to help parents, caregivers and teachers feel confident supporting teens’ use of online platforms.   The campaign, first rolling out in the UK before launching in EU territories, sees TikTok content creators invite their audience to a crash course in digital creation, advertising content and online safety. Media Smart worked with youth creative agency, Livity, to develop the creative alongside young people and parents from concept to delivery. …

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Media Smart & Advertising Association double down on Political Advertising awareness campaign

Stuart Mitchell

Media Smart and the Advertising Association are renewing their awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads by political parties they may see in the run up to the General Election. The campaign highlights a 10-point guide, freely available to download, which aims to improve political literacy, particularly among young people preparing to vote for the first time. A 30” video creative, designed by Pearl & Dean Productions, part of CREATE at Pearl & Dean, will appear in Pearl & Dean cinemas and on…

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Media Smart & Advertising Association Publish Political Advertising Guide

Stuart Mitchell

Media Smart, the advertising and media industry’s education programme, has partnered with the Advertising Association, the UK advertising industry trade body, to publish ‘What’s the deal with political advertising?’. The new 10-point guide aims to help people, especially young people preparing to vote for the first time, understand ads they may see ahead of this year’s local, mayoral, and general elections. It comes as data from UK advertising thinktank, Credos, shows 44% of people are concerned about political advertising, with people significantly less likely to trust political advertising (29%) than…

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Media Smart Supports UK Government’s National Campaign Against Fraud in Scam Awareness Drive

Stuart Mitchell

Media Smart is supporting the UK Government’s National Campaign Against Fraud through their scam advertising awareness campaign, as the industry steps up responsibility for helping young people understand advertising and media as part of its broader literacy programme. Research shows over a thousand children and teenagers in the UK are scammed every month.1 Media Smart’s ‘Scam flags add up to a scam’ campaign aims to help 13–18-year-olds identify possible scams and how to avoid them. It will also offer resources on how to report them on social media platforms, Action…

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Media Smart To Help Young People Understand Environmental Claims In Advertising

Stuart Mitchell

UK advertising’s award-winning non-profit education programme, Media Smart, has launched an awareness campaign for teachers, parents and young people to help them understand environmental claims in advertising and marketing. It is releasing a simple five-point guide and short film, accompanied by a social media campaign featuring a series of vox pop films from young people, to increase awareness of what constitutes greenwashing and support the work of the Advertising Standards Authority (ASA). The campaign by the advertising literacy programme is in response to research showing 52% of teenagers are concerned…

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