The Big Issue launches O2 branded content campaign to help vendors stay connected as part of new National Databank initiative

O2 and The Big Issue have announced a partnership which will set up over 200 of the magazine’s vendors each month with free data plans. This will include 7GB of data, a free sim, unlimited calls and texts, enabling vendors to make cashless sales, access essential online services and stay connected. The partnership comes as part of the National Databank initiative launched by O2 and Good Things Foundation. The scheme works like a “food bank for data”, tackling data poverty by providing free mobile data to people in need. For…

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