Tag: O2

O2 takes on scammers with Daisy – the AI granny scambaiter

Stuart Mitchell

With one in five Brits (22%) experiencing a fraud attempt every single week, O2 and VCCP’s AI creative agency faith have recently  launched a first of its kind campaign to fight back against scammers.   At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people. The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge…

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The O2 announces the world’s first carbon removed arena events

Stuart Mitchell

The O2, the world’s most popular live entertainment, leisure and retail destination, has today announced that it will be hosting the world’s first carbon-removed arena events at The 1975’s headline shows in February 2024. These pilot events will use a portfolio of carbon removal methods to physically extract the carbon generated by the events from the atmosphere and durably store it out of harm’s way – a game-changing step on the path to helping the global live events industry reach genuine net-zero. Since achieving its Greener Arena certification in December…

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The O2 Is the First Arena in England to Achieve ‘Greener Arena’ Certification

Stuart Mitchell

The O2, the world’s most popular music, leisure and entertainment venue, has announced that it has achieved its ‘Greener Arena’ certification. The O2 is the first arena in England to achieve this accolade, in recognition of the venue’s sustainability practices and commitments. The ‘Greener Arena’ certification is awarded by AGF, a not-for-profit company, and sustainability expert, committed to helping events, festivals, and venues around the world to become more sustainable. As well as considering measures which reduce emissions and a venues environmental impact, such as The O2 running on 100%…

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O2 creates a Bubl army to tackle data poverty with new ‘We’re better, connected’ Christmas campaign

Stuart Mitchell

O2 has launched ‘We’re better, connected,’ the new Christmas campaign designed to promote the UK wide rollout of the National Databank, launched by Virgin Media O2 and Good Things Foundation to help tackle data poverty. O2 worked with UK agency of record, VCCP London, to mastermind a new integrated Christmas campaign which will see mobile data donated to those in need this festive season. For the first time ever, for ‘We’re better, connected,’ O2 has created a loveable Bubl army of reliable and loyal robots on an important mission this…

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The Big Issue launches O2 branded content campaign to help vendors stay connected as part of new National Databank initiative

Stuart Mitchell

O2 and The Big Issue have announced a partnership which will set up over 200 of the magazine’s vendors each month with free data plans. This will include 7GB of data, a free sim, unlimited calls and texts, enabling vendors to make cashless sales, access essential online services and stay connected. The partnership comes as part of the National Databank initiative launched by O2 and Good Things Foundation. The scheme works like a “food bank for data”, tackling data poverty by providing free mobile data to people in need. For…

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