Advertisers in the US spend more than $4 billion every year marketing products to children.(1) This practice continues despite the fact that researchers and legal scholars alike – including the American Psychological Association – concur that advertising to young children is misleading and unfair.(2,3) Children below the age of 8 years have underdeveloped cognitive skills, and thus are unable to distinguish biased advertising messages from fact.(3-5) This unfair practice of targeting young children with marketing inspired the National Financial Educators Council (NFEC) to conduct a survey of American adults to…
Read MoreRecent Survey Findings Show Most US Adults Agree Advertising to Young Children is Unethical and Should be Banned
