CAP – Making advertising to children ‘child’s play’

The ASA/CAP have released a post called: Making advertising to children ‘child’s play’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the recent celebration of World Children’s Day, we thought it would be a good time to remind marketers of what is expected from them when advertising to children. This is especially topical with the festive season nearly upon us, where new toys…

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CAP – Publishing the outcome of our consultation on children’s recognition of online advertising

The ASA/CAP have released a post called: Publishing the outcome of our consultation on children’s recognition of online advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) has now published the outcome of its call for evidence on children’s ability to recognise online marketing communications. Ensuring that audiences recognise ads is basic principle of the UK Advertising Codes.…

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ASA – Children’s exposure to TV ads for gambling and alcohol: a 2019 update

The ASA/CAP have released a post called: Children’s exposure to TV ads for gambling and alcohol: a 2019 update. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve published our latest report on children’s exposure to TV ads for alcohol and gambling, providing exposure figures for 2019. The UK advertising rules contain scheduling restrictions designed to reduce significantly under-18s’ exposure to ads for age-restricted product categories such…

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CAP – Call for evidence – children’s recognition of online ads

The ASA/CAP have released a post called: Call for evidence – children’s recognition of online ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) is announcing an open call for evidence on children’s ability to recognise online marketing communications. Recognising when we are being marketed to is important for all consumers. That’s why it’s a central requirement of…

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CAP – Think of the children! Issues around harmful emulation

The  ASA/CAP have released a post called: Think of the children! Issues around harmful emulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketers must take care to ensure that their ads do not condone, encourage or unreasonably feature behaviour that could be harmful to children if emulated.  Here we look to some recent ASA rulings to bring this requirement to life. Implying an…

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