As part of National Heatstroke Prevention Day, the Ad Council and the National Highway Traffic Safety Administration (NHTSA) recently launched new public service advertisements (PSAs) for their “Never Happens” campaign. Pediatric vehicular heatstroke remains the leading cause of non-crash, vehicle-related fatalities for children 14 and younger and typically presents in one of three key scenarios: children forgotten in a car by a caregiver, children gaining access to unlocked vehicles on their own and being unable to get out, and children left behind in a car. The campaign features all three…
Read MoreThe Ad Council and NHTSA Prevent Hot Car Deaths with New PSAs for “Never Happens” Campaign and Richard Scarry Partnership
