To mark National Inclusion Week in September, Co-op have launched a new national outdoor and social media campaign which champions communities and the diversity that makes them special, alongside a new Social Mobility, Inclusion and Belonging strategy. The campaign, featuring manifesto-style poster mega banners in Manchester and Liverpool has a bold, brand point of view, stating that while ‘Hate Divides Communities. Co-operation builds them’. Reinforcing Co-op’s cooperative values and investment in supporting community causes that are important to its member-owners. The outdoor campaign focuses on high traffic, city centre areas…
Read MoreCo-op Launches National Inclusion Campaign to Highlight the Power of Co-operation
