This June, Sephora Canada revealed its first-ever National Indigenous History Month Campaign, to amplify the voices of Indigenous Peoples in Canada, while paying homage to their knowledge, wisdom, diverse strengths, and teachings. The next evolution of Sephora Canada’s We Belong to Something Beautiful brand platform, the campaign is rooted in celebrating diversity and highlighting local Canadian collaborators’ authentic untold stories. The campaign launch video features a wide array of Indigenous talent, including two new collaborators: Montreal-based proud Inuk throat singer, Shina Novalinga, and Winnipeg-based Nehinaw content creator and changemaker, Michelle…
Read MoreSephora Canada Amplifies Indigenous Voices with its First-ever National Indigenous History Month Campaign
