At the center of the American Indian College Fund’s new PSA campaign rests a goal to change a staggering statistic: Only 14 percent of college graduates today are American Indian, less than half of that of their peers. The College Fund has joined forces with longtime-partner, Portland, Oregon–based advertising agency Wieden+Kennedy to create a public service announcement to create awareness about its scholarships to help Native America college students see the importance of a college degree. The campaign’s nostalgic look harkens back to the Native civil rights era. It includes…
Read MoreThink Indian Ad Campaign Seeks to Increase Native American Student College Enrollment
