Kellogg Company is changing the way the almost 12 million adults in the U.S. who are blind or have low vision* perform daily tasks, such as navigating a grocery store aisle or choosing one’s cereal at breakfast. To help create a place at the table, Kellogg is incorporating innovative NaviLens technology into the packaging of four of its iconic cereal brands: Kellogg’s Corn Flakes®, Special K Original®, Rice Krispies® and Crispix®. The front and side of these cereal boxes will now feature a NaviLens optical smart code comprising high-contrast colorful squares on…
Read MoreKellogg empowers blind consumers in U.S. with NaviLens technology on packaging
