NCT, the National Childbirth Trust, has recently launched a strengthened charity brand and new positioning strapline – For pregnancy, parents and progress – marking 70 years of its work supporting women and parents across the UK. As women and parents navigate pregnancy and early parenthood amid overstretched NHS services, rising living costs and widening inequalities, the refreshed brand is designed to make it easier to understand what NCT offers – evidence‑based information, connection, and accessible support – and to feel confident they will be supported at every stage of their…
Read MoreNCT unveils strengthened brand and new charity positioning
