A campaign created by FCB Cape Town and Hellocomputer for NetFlorist, South Africa’s largest online florist and gifting company, came to the business’s rescue when sales dried up in 2018. According to Managing Director, Ryan Bacher, the old adage ‘Nothing says I love you quite like flowers’ just didn’t hold water when it came to sending them during Cape Town’s worst drought in 100 years. “Citizens were limited to just 50 litres a day as the dam levels fell. NetFlorist had to act fast because, as the Cape was drying…
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