Tag: Netherlands

Amnesty International highlights plight of refugees through groundbreaking film

Stuart Mitchell

In a bid to shed light on the dangerous journeys refugees are forced to make on a daily basis, Amnesty International has launched a groundbreaking short film, “Through the eyes of a refugee”. The film documents an extraordinary project in which five people from the Netherlands and Belgium were brought into a state of hypnosis, so they could gain deeper insight into the journey of a Syrian refugee. Under the guidance of a professional hypnotherapist, the participants experienced the journey of 29-year-old Marwa, from Syria, as she made her way…

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Toyota puts Paralympic snowboarder in the spotlight with ‘Start Your Impossible’ campaign

Stuart Mitchell

Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera.  The spot features Para-athlete Chris Vos, a 19-year-old snowboarding champion. The 1.40 TV commercial tells the real-life success story of how he overcame adversity and physical limitations, in order to take his place on the slopes this year at the Paralympic Games in PyeongChang. The ‘Start Your Impossible’ brand line was introduced at the end of last year, continuing Toyota’s evolution as a mobility brand dedicated to innovation.…

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