The New York Public Library‘s one-day Black Friday campaign touting the nation’s public libraries as ” the deal of the season” because “all books are free” ” for unlimited time only” generated thousands of responses on social media and via email —including many that declared NYPL had “won Black Friday” and “won the internet’ with the “best Black Friday ad ever.” In one day, the ad generated: Double the number of online library card signups as on a typical day Just over 20,000 page views of nypl.org/blackfriday on launch day (page views jumped to nearly 30,000 in…
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