Public Libraries For The Win On Black Friday

The New York Public Library‘s one-day Black Friday campaign touting  the nation’s public libraries as ” the deal of  the season” because “all books are free” ” for unlimited time only” generated thousands of responses on social media and via email —including many that declared NYPL had “won Black Friday” and “won  the internet’ with  the “best Black Friday ad ever.” In one day, the ad generated: Double the number of online library card signups as on a typical day Just over 20,000 page views of nypl.org/blackfriday on launch day (page views jumped to nearly 30,000 in…

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