O2 announce campaign to tackle data poverty this Black Friday

O2 has announced the launch of its Black Friday deals. For every plan purchased with us between 1 November and 31 Jan, O2 will be donating 10GB data to the National Databank to help tackle data poverty. The deals will also include a range of exclusive online offers on refurbished ‘Like New’ handsets from leading manufacturers, perfect for consumers looking to make a choice that is not only good for their pocket but for the planet too. “This year we’re not only offering customers great value deals, we’re also helping…

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reboxed launches “F**K New” campaign on Black Friday to reduce throwaway culture’s toxic e-waste

F**k New is a new, social campaign from re-commerce tech brand reboxed which is seeking to mobilise people against throwaway culture, which has a hidden dark side of harmful emissions and toxic waste. The campaign launches on Black Friday (aka the day when everyone buys shit they don’t need) and will run up until Christmas Day (aka the day when everyone buys shit for other people that they don’t need), across LinkedIn, YouTube, Twitter, Instagram and Facebook. F**k New is reboxed’s attitude to tech. For too long, mobile phone networks…

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CAP – TGIBF! Avoid your ads taking a turn for the worst this Black Friday

The ASA/CAP have released a post called: TGIBF! Avoid your ads taking a turn for the worst this Black Friday. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Some might argue that it’s the biggest shopping event of the year, and given the excitement surrounding Black Friday, marketers need to ensure that their ads are clear and transparent about what’s on offer. So, to…

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CAP – TGIBF! Avoid your ads taking a turn for the worst this Black Friday

The ASA/CAP have released a post called: CAP – TGIBF! Avoid your ads taking a turn for the worst this Black Friday. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Some might argue that it’s the biggest shopping event of the year, and given the excitement surrounding Black Friday, marketers need to ensure that their ads are clear and transparent about what’s on offer.…

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Public Libraries For The Win On Black Friday

The New York Public Library‘s one-day Black Friday campaign touting  the nation’s public libraries as ” the deal of  the season” because “all books are free” ” for unlimited time only” generated thousands of responses on social media and via email —including many that declared NYPL had “won Black Friday” and “won  the internet’ with  the “best Black Friday ad ever.” In one day, the ad generated: Double the number of online library card signups as on a typical day Just over 20,000 page views of nypl.org/blackfriday on launch day (page views jumped to nearly 30,000 in…

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