The Columbia Journalism Review has released a powerful new print and digital campaign that underscores the value and importance of concrete, fact-based journalism. “These ads are designed to make people think about where their news comes from, and to appreciate the difference between real news and everything else,” said Kyle Pope, CJR’s editor and publisher. The campaign, which debuted in the New York Times as well as the Spring/Summer 2018 print issue of CJR, features a series of black-and-white images of people reading what appear to be a traditional daily…
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Jane Fonda, Anjelica Huston And Chiara Ferragni Star In The New York Times Video In Collaboration With Pomellato To Celebrate International Women’s Day
To support and honor womankind, Pomellato and The New York Times collaborate to spread a message of positive female empowerment for International Women’s Day (March 8th). Through a NYT article detailing important milestones in the women’s movement, and a Pomellato video with an international cast of powerful women, the new partnership champions female achievements, leadership, and gender equality. Published on March 8th, The New York Times (nytimes.com) article explores the key historical moments in women’s rights during the 20th and 21st centuries, and how these civic changes have influenced present day.…
Read MoreHiscox Unveils the Next Evolution of I’mpossible® Campaign with New Ad in Honor of International Women’s Day
Hiscox, the international specialist insurer, today kicked off the next evolution of its I’mpossible® campaign with a full-page ad in The New York Times in honor of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the award-winning Encourage Courage® brand platform, focuses on the positive power of risk-taking to transform the seemingly impossible into something possible. The new print ad features a hammer and applauds the women who courageously continue to lead the charge…
Read MoreNYT debuts the Next Phase of Its Brand Campaign at Golden Globes, Highlighting the Power of Its Sexual Harassment Reporting
The New York Times has premiered the next phase of its brand campaign starting with an ad focusing on The Times’s recent sexual harassment investigations which aired during last Sunday night’s broadcast of the Golden Globe Awards. The campaign, which includes broadcast, as well as print and digital ads that will run in paid media and on its own platforms, is the first in a series of new ads The Times is planning for this year that will focus on its unwavering commitment to original, independent journalism that holds power…
Read MoreAdvocates: Stop Targeting Children with Ads in “New York Times for Kids”
A coalition of consumer and privacy advocates called on the New York Times to make its new Times for Kids section free of advertising. The advocates’ letter is a response to the November 19, 2017 supplement, in which 5 of the 16 pages were full-page ads directed at children for Google Home Mini. In a letter they sent to the Times today, the groups document how the supplement targeted vulnerable kids with marketing for an internet-connected device which could endanger children’s privacy and welfare. The groups say the cartoon ads…
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