Tag: Hiscox

Hiscox Unveils the Next Evolution of I’mpossible® Campaign with New Ad in Honor of International Women’s Day

Stuart Mitchell

Hiscox, the international specialist insurer, today kicked off the next evolution of its I’mpossible® campaign with a full-page ad in The New York Times in honor of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the award-winning Encourage Courage® brand platform, focuses on the positive power of risk-taking to transform the seemingly impossible into something possible. The new print ad features a hammer and applauds the women who courageously continue to lead the charge…

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Honeypot Billboards: Hiscox uses live cyber hacks in latest ad campaign

Stuart Mitchell

In a media first, specialist insurer Hiscox is using real-time cyber attacks in the creative for its latest advertising campaign – CyberLive. This is part of a broader drive across the business to cement its position as a leader in the cyber risk marketplace and to raise awareness of the threat that cyber-crime poses to small businesses. Three ‘honeypot’ servers (the type of servers typically used by a small business) were set-up specifically for the campaign and the data from them feeds into live digital posters at prominent stations and…

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