Free newspaper subscription for people with sight loss during coronavirus

RNIB is helping people with sight loss keep up to date during the coronavirus pandemic by offering a free subscription to a newspaper or broadcast guide via its Newsagent service. RNIB Newsagent provides plain text email versions of major UK newspapers, and TV and radio guides, which can be easily read with magnification or screen reading software that many blind and partially sighted people use. This offer means that anyone who finds it difficult to read a paper or TV guide in their current print or online formats can get…

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IPA welcomes government and newspaper industry ad partnership

The IPA has welcomed the announcement of the government and the newspaper industry’s three-month advertising partnership to help keep the public safe and the nation united throughout the Covid-19 pandemic. According to Newsworks, the newspaper marketing body for national newspapers, the ‘All in, all together’ campaign idea was developed by the newspaper industry as a way of delivering government communications in an intimate, human and compassionate tone that readers can relate to. The partnership begins with a cover wrap and homepage takeover across hundreds of newspaper titles. Says Paul Bainsfair,…

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