NHSBT launches funding to increase support for living kidney donation following report

A new report published by NHS Blood and Transplant shows the impact of Covid-19 on organ donation and transplantation amongst Black, Asian and Mixed Race and minority ethnic patients, and in particular the effects of a reduction in living donation. The pandemic has had a significant impact on the numbers of living donor kidney transplants that could be performed, and as a result, the number of life-changing transplants, able to take place. While 444 patients were able to receive a transplant from a living donor over the year – an…

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NHS Blood and Transplant, 23red and Clear Channel harness live data and real recipients to encourage regular blood donation

23red alongside NHS Blood and Transplant (NHSBT) have today launched an innovative new campaign across the Clear Channel digital Out of Home network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party data from NHSBT is used dynamically to make people aware of the volume of appointments available that day or week at their nearest donor centre. It also shows its location, walking distance, the volume of…

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