Tag: Out Of Home

New report finds Out of Home just 3.3% of UK advertising’s power consumption and under 3.5% of its carbon footprint

Stuart Mitchell

A new report from Outsmart, the trade body for the UK Out of Home (OOH) advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. Featured Posts Harness Out of Home’s superpowers for good and for growth: why Clear Channel remains the right and responsible choice for brands   The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published today. KPMG’s research found that out of all the media…

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Clear Channel has teamed up with Ogilvy UK’s Proud network to launch a new Out of Home campaign to celebrate LGBT+ History Month.

Stuart Mitchell

Launching recently across Clear Channel’s digital Out of Home screens around the UK, the series of seven posters features little known facts and insights about queer history and raises awareness that not all history is straight. The campaign reminds the world that the LGBTQ+ experience is nothing new but has just been buried from view for centuries. The posters mark an importance step towards changing that reality. History reflects those who write it and hides those who don’t. Jason Jarvis, Creative Agency Account Director and LGBTQ+ Crew lead, Clear Channel…

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NHS Blood and Transplant, 23red and Clear Channel harness live data and real recipients to encourage regular blood donation

Stuart Mitchell

23red alongside NHS Blood and Transplant (NHSBT) have today launched an innovative new campaign across the Clear Channel digital Out of Home network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party data from NHSBT is used dynamically to make people aware of the volume of appointments available that day or week at their nearest donor centre. It also shows its location, walking distance, the volume of…

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Clear Channel UK & Help Refugees join forces in UGCA’s #CHOOSELOVE Campaign

Stuart Mitchell

Clear Channel UK & Help Refugees join forces in UGCA’s first major Out Of Home project with the #CHOOSELOVE campaign to protect displaced families across the world. Clear Channel UK and partner UGCA have just revealed a major Out Of Home project across the media owner’s Storm & Wrap portfolios in a two-week socially driven contextual campaign, to raise awareness and empathy towards refugees globally. The Out Of Home element is being led by Clear Channel and will include other media owners as the project develops. Those lendings upport are pulling…

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