Tag: Nielsen

Nielsen Launches Streaming Signals for More Efficient Advertising on Connected TV

Stuart Mitchell

In the next step toward better understanding who is watching what programming and better presenting advertising at the person-level, Nielsen announced the launch of Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show within the household. A first-of-its-kind solution that unbundles household viewing, Streaming Signals enables both media buyers and media sellers to optimize and measure CTV reach for more efficient advertising, maximizing ad revenue and delivery to streaming audiences. Currently, most advertising on CTV happens at the household…

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Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising

Stuart Mitchell

Hornet, the world’s premier gay social network, today released its first ever research with Nielsen around the efficacy of LGBTQ-themed branded advertising on the LGBTQ consumer. The custom study, which Hornet commissioned from Nielsen in 2017, examines advertising content across various industries including consumer packaged goods, hospitality, automotive and banking. “With this study, we hope to help brands improve their marketing and advertising as it relates to the LGBTQ community,” said Sean Howell, President and Co-Founder of Hornet. “Our community is one of the most highly sought-after demographics, and creating…

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