Tag: today

NBC’s TODAY Joins the Ad Council for New Public Service Ad Empowering Girls in STEM

Stuart Mitchell

On Sunday before the start of Super Bowl LVI, NBC’s TODAY debutted a new television public service ad (PSA) featuring the show’s anchors to encourage girls throughout the country to pursue their interests in STEM—science, technology, engineering and math. The spot, a part of the national She Can STEM campaign, was created by ad agency Deloitte Digital in collaboration with the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, and IF/THEN, an initiative of Lyda Hill Philanthropies. The PSA featured TODAY anchors Savannah Guthrie,…

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Apple launches Today at Apple Creative Studios to provide opportunities to young creatives

Stuart Mitchell

Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources, and access to Apple’s full product lineup of iPhone, iPad, and Mac to underrepresented communities across the globe. Creative Studios will launch first in Los Angeles and Beijing, followed by Bangkok, London, Chicago, and Washington, D.C. later this year. In each city, Apple will work hand-in-hand with nonprofit community organisations to connect youth with mentors and established artists. Today at Apple Creative Studios programming will hone creative passion in…

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Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising

Stuart Mitchell

Hornet, the world’s premier gay social network, today released its first ever research with Nielsen around the efficacy of LGBTQ-themed branded advertising on the LGBTQ consumer. The custom study, which Hornet commissioned from Nielsen in 2017, examines advertising content across various industries including consumer packaged goods, hospitality, automotive and banking. “With this study, we hope to help brands improve their marketing and advertising as it relates to the LGBTQ community,” said Sean Howell, President and Co-Founder of Hornet. “Our community is one of the most highly sought-after demographics, and creating…

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