Tag: Nielsen

Nielsen releases 2022 Brand Sustainability Report

Stuart Mitchell

After months of focused research, Nielsen has released its first independent Brand Sustainability Report, which ranks how Australian consumers perceive thesustainability efforts of 247 leading brands*. The Report shows that the top three brands, viewed most favourably by consumers for their sustainability efforts are: Thankyou Tesla Weet-Bix With support from Dentsu, AANA, and EDGE Environment, Nielsen’s Brand Sustainability Report provides an industry-recognised assessment standard to rate the effectiveness of a brand’s sustainability communication efforts. The first-of-its-kind assessment weighs consumer sentiment against a brand’s sustainability communication, allowing marketers and advertisers to…

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Nielsen Study Reaffirms: Airport Advertising is Highly Effective & Drives Frequent Flyers to Act After Ad Exposure

Stuart Mitchell

Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., announced today the results of a comprehensive consumer insights study reinforcing airport advertising is a highly-effective media for brands to reach a valuable audience of Frequent Flyers. The CCO-commissioned Nielsen study provides insights into frequent and business travelers’ responses to airport advertising, and the behaviors they take after seeing an ad. 83% of Frequent Flyers notice airport advertising and 3-out-of-4 associate airport advertising with high-quality brands. With average dwell times of an hour plus, the…

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Nielsen’s Gracenote Illuminates Disability Representation in Entertainment Content with Inclusion Analytics Enhancement

Stuart Mitchell

Gracenote, the content solutions pillar of Nielsen, has expanded the scope of its Inclusion Analytics solution adding new disability representation data to the talent gender, race, ethnicity, and sexual orientation information currently tracked. By providing visibility into the presence of physical, intellectual, cognitive, mental, sensory, and other disabilities in people appearing in popular programming, Gracenote Inclusion Analytics paves the way for more equitable and accurate representation amongst the disability community and more informed decision-making around content investments. The disability nonprofit RespectAbility provided guidance in tracking this new data. According to…

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Nielsen Launches Diverse Media Equity Program

Stuart Mitchell

Nielsen announces the launch of its Diverse Media Equity program, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies. The comprehensive initiative includes measurement of diverse media historically excluded from investment, funding certification fees of diverse-owned media, as well as the launch of the first ever report on diverse-owned media reach and audience profiles. “Nielsen is investing in diverse-owned media by getting rid of historical barriers in traditional measurement,” said David Kenny, CEO, Nielsen. “Advertisers and the media industry recognize the need to be…

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Nielsen Launches Streaming Signals for More Efficient Advertising on Connected TV

Stuart Mitchell

In the next step toward better understanding who is watching what programming and better presenting advertising at the person-level, Nielsen announced the launch of Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show within the household. A first-of-its-kind solution that unbundles household viewing, Streaming Signals enables both media buyers and media sellers to optimize and measure CTV reach for more efficient advertising, maximizing ad revenue and delivery to streaming audiences. Currently, most advertising on CTV happens at the household…

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