Young Brits Shift to Thrift: The pandemic, new tech & rise in awareness drive clothes swapping and sharing amongst young Brits

From designer fashion rentals to clothes-swapping circles, sharing clothes shifted up a gear in 2020 with clothes swapping set to be one of the big fashion trends of 2021, driven by fashion and eco conscious Gen Z and Millennials.  This predicted shift to thrift has been accelerated by the pandemic amongst younger digitally switched-on consumers aged 16-30. According to a new survey carried out by Censuswide* on behalf of the North London Waste Authority (NLWA): 1 in 2 Millennials (25-30) and Gen Z (16-24) bought second-hand, swapped or borrowed more in 2020…

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