Young Brits Shift to Thrift: The pandemic, new tech & rise in awareness drive clothes swapping and sharing amongst young Brits

From designer fashion rentals to clothes-swapping circles, sharing clothes shifted up a gear in 2020 with clothes swapping set to be one of the big fashion trends of 2021, driven by fashion and eco conscious Gen Z and Millennials.  This predicted shift to thrift has been accelerated by the pandemic amongst younger digitally switched-on consumers aged 16-30. According to a new survey carried out by Censuswide* on behalf of the North London Waste Authority (NLWA): 1 in 2 Millennials (25-30) and Gen Z (16-24) bought second-hand, swapped or borrowed more in 2020…

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North London Waste Authority launches online clothes swaps with Love Not Landfill

North London Waste Authority (NLWA) has partnered with London Waste and Recycling Board’s (LWARB’s) eco-fashion campaign Love Not Landfill to launch Stop & Swap. Stop & Swap is a unique series of online clothes swap events and Instagram Live talks designed to divert unwanted textiles from disposal. NLWA is launching the Capital’s first online swapping events to ensure that residents can continue to take effective action on textile waste – even in the face of COVID-19 restrictions. The swaps are part of a revised programme of activity that NLWA is…

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