Healthy January stops here as the annual fruit and veg marketing budget runs out. £296.6 million gets spent on confectionary, snacks, fruit, veg and soft drink marketing in the UK each year. But when was the last time you saw a humble carrot ad? That’s because only 5% of that total is allocated to fruit and veg which means by the 19th January the total commercial marketing spend for fruit and veg could be used up. To highlight the gap in marketing budgets, renowned food campaigner Hugh Fearnley-Whittingstall has joined…
Read MoreHugh Fearnley-Whittingstall calls for dedicated advertising fund to improve the image of vegetables
