Tag: OAAA

Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult

Stuart Mitchell

New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. Multicultural consumers are even more likely to notice OOH while on shopping excursions (Black: 78%, Hispanic: 76%, Asian: 73%). These are some of the key findings from “OOH Impact: Retail & Influencer Marketing,” a survey from the…

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OAAA & Geopath Announce 2023 OOH Local Case Study Award Winners

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this week. Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses. The Local Case Study Awards are proof that OOH is consistently being used as a strategic media element, and this year’s highly competitive contest generated over 90 entries. The 2023 contest winners, representing a broad array…

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FOARE Is Now Accepting 2023-2024 Scholarship Applications

Stuart Mitchell

The OAAA and the Foundation for Out of Home Advertising Research and Education (FOARE) are pleased to announce applications for the annual FOARE Scholarships for the 2023-2024 academic year are now being accepted. Since the scholarship program’s inception in 2001, 205 students have received scholarships to pursue a degree in a wide range of fields ranging from business and marketing to the medical sciences. This year, 13 scholarships will be awarded in the amount of $5,000 each. The Foundation will award five general scholarships; the Allman Family Business Development, Marketing,…

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American Humane and OAAA Launch National Out of Home Ad Campaign on Caring for Animals in Need

Stuart Mitchell

As temperatures have plunged to record levels and winter continues, American Humane and the Out of Home Advertising Association of America (OAAA) are launching a campaign to remind the public of the thousands of animals in need and encourage support for American Humane programs established to help in times of crises. American Humane, founded in 1877, is committed to helping ensure the safety, welfare and well-being of animals, and has been first to serve those in need. Robin Ganzert, Ph.D., American Humane President and CEO, said, “Already this year we’ve seen…

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National Geographic and OAAA launch endangered species campaign

Stuart Mitchell

On the 19th May, on Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether. Organized by OAAA, the extensive campaign launched on digital billboards across Times Square and other major U.S. cities on the 19th May, and continues throughout the summer across a range of billboards and other OOH (out of home) formats donated by OAAA members from across…

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