Tag: OAAA

OAAA Aligns for Growth: New Leadership Hire to Focus on Revenue, Growth, and Member Success

Stuart Mitchell

Coming off a record-breaking year for out of home (OOH) advertising, the Out of Home Advertising Association of America (OAAA) is sharpening its focus on long-term growth, operational excellence, and deeper member value. As part of this strategy, OAAA announced today that Greg Ald is joining the organization as SVP, Revenue, Growth, and Membership, a newly created leadership position designed to strengthen the organization’s impact and better serve the evolving needs of the industry. He will report to Chief Operating Officer Patrick Dolan and will be responsible for leading OAAA’s…

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OAAA Announces 2025 Future Leaders Program: Empowering the Next Generation of OOH Talent

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) is excited to announce the 2025 Future Leaders Program delegates—10 talented emerging professionals who will have an unparalleled opportunity to advance their careers in the OOH industry. Now in its second year, this program is a key initiative of OAAA’s OOH UNITED committee, dedicated to championing diversity and fostering the growth of the next generation of out of home professionals. Future Leaders delegates will receive a sponsored trip to the 2025 OOH Media Conference in Boston, where they will connect with…

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OAAA Announces 2025 OBIE Awards Shortlist and Inducts American Express into the OBIE Hall of Fame

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) is unveiling the shortlist for the 83rd Annual OBIE Awards, celebrating creative excellence and innovation in out of home (OOH) advertising. For more than eight decades, the prestigious OBIE Awards have set the benchmark for outstanding OOH creative — highlighting the intersection of artistry, technology, and strategic storytelling while spotlighting award-worthy work that is shaping the future of the industry. As part of this year’s celebrations, American Express will be inducted into the OBIE Hall of Fame, recognized for its enduring…

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OAAA Unveils Star-Studded Jury for the 2025 OBIE Awards

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) is thrilled to unveil the distinguished panel of judges for the 2025 OBIE Awards, the industry’s highest honor recognizing creative excellence in out of home (OOH) advertising. This year’s jury brings together top creative and marketing leaders from renowned global brands and agencies, representing diverse perspectives and industries.  At the helm of this year’s jury is Joe Sciarrotta, Deputy Chief Creative Officer Worldwide at Ogilvy, who will serve as Chief Judge. With decades of experience shaping groundbreaking campaigns across industries, Sciarrotta’s…

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Out of Home Advertising Drives Significant ROI Gains Through Incremental Budget Reallocation

Stuart Mitchell

A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics. “These findings reveal the powerful role OOH plays in the current media mix and demonstrate that OOH has been an under-invested media channel,” said Anna Bager, President and CEO of OAAA. “OOH performs well throughout the consumer funnel, and the analysis shows how brands can leverage that power by…

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