Tag: OAAA

The Out of Home Advertising Association of America (OAAA) is excited to announce the 2025 Future Leaders Program delegates—10 talented emerging professionals who will have an unparalleled opportunity to advance their careers in the OOH industry. Now in its second year, this program is a key initiative of OAAA’s OOH UNITED committee, dedicated to championing diversity and fostering the growth of the next generation of out of home professionals. Future Leaders delegates will receive a sponsored trip to the 2025 OOH Media Conference in Boston, where they will connect with…

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The Out of Home Advertising Association of America (OAAA) is thrilled to unveil the distinguished panel of judges for the 2025 OBIE Awards, the industry’s highest honor recognizing creative excellence in out of home (OOH) advertising. This year’s jury brings together top creative and marketing leaders from renowned global brands and agencies, representing diverse perspectives and industries.  At the helm of this year’s jury is Joe Sciarrotta, Deputy Chief Creative Officer Worldwide at Ogilvy, who will serve as Chief Judge. With decades of experience shaping groundbreaking campaigns across industries, Sciarrotta’s…

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A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics. “These findings reveal the powerful role OOH plays in the current media mix and demonstrate that OOH has been an under-invested media channel,” said Anna Bager, President and CEO of OAAA. “OOH performs well throughout the consumer funnel, and the analysis shows how brands can leverage that power by…

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