Tag: OAAA

OAAA Announces 2025 OBIE Awards Shortlist and Inducts American Express into the OBIE Hall of Fame

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) is unveiling the shortlist for the 83rd Annual OBIE Awards, celebrating creative excellence and innovation in out of home (OOH) advertising. For more than eight decades, the prestigious OBIE Awards have set the benchmark for outstanding OOH creative — highlighting the intersection of artistry, technology, and strategic storytelling while spotlighting award-worthy work that is shaping the future of the industry. As part of this year’s celebrations, American Express will be inducted into the OBIE Hall of Fame, recognized for its enduring…

Read More

OAAA Unveils Star-Studded Jury for the 2025 OBIE Awards

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) is thrilled to unveil the distinguished panel of judges for the 2025 OBIE Awards, the industry’s highest honor recognizing creative excellence in out of home (OOH) advertising. This year’s jury brings together top creative and marketing leaders from renowned global brands and agencies, representing diverse perspectives and industries.  At the helm of this year’s jury is Joe Sciarrotta, Deputy Chief Creative Officer Worldwide at Ogilvy, who will serve as Chief Judge. With decades of experience shaping groundbreaking campaigns across industries, Sciarrotta’s…

Read More

Out of Home Advertising Drives Significant ROI Gains Through Incremental Budget Reallocation

Stuart Mitchell

A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics. “These findings reveal the powerful role OOH plays in the current media mix and demonstrate that OOH has been an under-invested media channel,” said Anna Bager, President and CEO of OAAA. “OOH performs well throughout the consumer funnel, and the analysis shows how brands can leverage that power by…

Read More

OAAA Reveals Winners Of 82nd Annual OBIE Awards, Dunkin’ Named As Newest Obie Hall Of Fame Inductee

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of the 82nd annual OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence, shining a light on the most creative and innovative work across the out of home space and signaling the future for the industry. The OBIE Awards were co-hosted by OAAA’s EVP of Strategy & Growth Jeff Jan and Digital Prophet & Industry Luminary…

Read More

OAAA And OOH UNITED Launch Inaugural Future Leaders Program To Support Next-Gen OOH Leaders

Stuart Mitchell

The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, and OOH UNITED, the industry-wide diversity, equity, and inclusion (DEI) initiative, announced the new Future Leaders program aimed at future-proofing the OOH industry. Ten successful applicants will have the opportunity to embark on a sponsored trip to the 2024 OOH Media Conference from April 29 – May 1 in Carlsbad, California, and assume pivotal roles within OOH UNITED to support the development of the next generation of leaders. “As we…

Read More