Tag: OAAA

OAAA Launches 2024 OBIE Awards Call for Entries

Stuart Mitchell

From strikingly simple creative to cutting-edge executions, the moment has arrived for you to submit your best out of home (OOH) designs for the 2024 OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: showcasing the most innovative and impactful campaigns of the year that signal the future for the OOH industry.  New categories this year: 3D Anamorphic Digital Holographic & Projection Healthcare Murals Local We’ve also launched the inaugural Student OBIE Awards aimed at identifying the next generation of OOH designers.…

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US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2

Stuart Mitchell

Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Despite ongoing economic uncertainties, the second quarter was the second highest in volume in the history of OOH. Digital OOH, which accounted for over 33 percent of sales, increased 12.9 percent from a year ago. The Transit category generated the greatest quarterly growth over the second quarter of 2022, increasing by 7.7…

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OAAA Appoints Ad Industry Champion Julie Thompson as EVP & CMO to Elevate and Amplify the OOH Industry

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry, has appointed Julie Thompson as Executive Vice President and Chief Marketing Officer. She will report to OAAA President & CEO Anna Bager. To match OAAA’s capabilities with the growing demands of its members and the expanding marketplace, Bager is also promoting two key talents focused on industry growth and marketing: Jeff Jan has been elevated to Executive Vice President of Strategy & Growth, and Kate Scanlan has been promoted to Senior…

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USO, Clear Channel Outdoor Nationwide Digital Billboard Campaign Inspires American Support for Military Service Members & Families

Stuart Mitchell

During May, Clear Channel Outdoor Americas (CCOA), the Out of Home Advertising Association of America (OAAA) and the United Service Organizations (USO)—America’s leading nonprofit organization supporting service members and their families—are running a nationwide digital billboard campaign encouraging civilians to support the U.S. military community. “It is our patriotic duty to support service members and their families,” said Chief Development and Marketing Officer of the USO, Brian Cowart. “Our nation’s security and the freedoms we enjoy are because of the continued sacrifice and service of so many men and women…

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Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult

Stuart Mitchell

New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. Multicultural consumers are even more likely to notice OOH while on shopping excursions (Black: 78%, Hispanic: 76%, Asian: 73%). These are some of the key findings from “OOH Impact: Retail & Influencer Marketing,” a survey from the…

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