The ASA/CAP have released a post called: Objectification in in-game ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sexual objectification is always problematic in ads; presenting women (or men) as sexual objects is irresponsible and very likely to offend. It’s relatively easy to spot in traditional media such as posters and magazines, but what does this look like in mobile apps and games?…
Read MoreCAP – Objectification in in-game ads
