Tag: Ocean Outdoor

3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market

Stuart Mitchell

DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase™. Two years in the making, Ocean Outdoor this week unveils the Ocean Showcase™, a brand-new, freestanding, immersive 3D canvas which draws on the very best creative and technical opportunities modern Digital Out of Home (DOOH) has to offer.   Superman launching the Ocean Showcase at Westfield Stratford With two curved screens spanning almost six metres wide and three metres tall, the Showcase is a precision-engineered LED structure, inspired by Ocean’s pioneering 3D DeepScreen® tech which was first…

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Greenpeace and elvis assemble high profile activists for nationwide billboard protest

Stuart Mitchell

‘They can’t arrest this billboard’ harnesses “safety” of OOH spaces to call for restoration of the public’s democratic right to protest The right to protest powers democracy. It’s behind many of the biggest leaps forward society has seen. In recent years however, people’s freedom to join peaceful demonstrations has been quietly eroded. New research published on 3rd July by Greenpeace shows an almost ten-fold rise in the number of arrests in London for conspiracy to cause public nuisance since 2019, but out of more than 600 arrests made, only 18…

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Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations to demonstrate risks of sun exposure

Stuart Mitchell

Cases of melanoma in the UK are at an all-time high, and while studies show that getting sunburnt just once can triple your risk of getting cancer, only 27% of Brits are taking proper precautions to protect their skin. [1] Drawing attention to the dangers of sun damage, Wonderhood Studios and The British Skin Foundation present ‘The Burnable Billboard’ – the world’s first multiple-location DOOH campaign to reflect the effects of too much sun exposure as it happens. The idea was a bronze prize winner in the charity category of…

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Ocean Outdoor launches 2025 Digital Creative Competition across Europe

Stuart Mitchell

Ocean Outdoor has recently opened its annual Digital Creative Competition in the UK, the Nordics, Netherlands and Germany for entries. Now in its 16th year in the UK, and fifth year across the other Group countries, Ocean’s competition calls for original ideas and imaginative concepts which push the creative possibilities of Digital Out Of Home (DOOH), using the latest technology and techniques across premium formats and outdoor environments. Download Great Ormond Street Hospital, Four Dials Campaigns from previous winners have gone on to win several Cannes Lions and collected many other…

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Beyond the billboard: how Ocean Outdoor’s climate driven initiative is helping the planet

Stuart Mitchell

Pinwheel platform allows agency partners to directly contribute to environmental programmes  Ocean Outdoor has announced the first results of its most recent sustainability initiative, working with agency partners to establish a rigorous and long term form of corporate climate activism using Out of Home (OOH) ad spend.  Under its Pinwheel platform, a percentage of Ocean’s 2024 revenue uplift has been given to four critical marine based projects that remove atmospheric carbon and are driving lasting change by helping to repair the planet’s natural ecosystems.  All of the projects are verified…

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