Tag: Ocean Outdoor

Ocean Raises the Reef, in partnership with the Coral Restoration Foundation

Stuart Mitchell

Applications for Drops in the Ocean 2024 are now open. Ocean have opened their charity iniative with the following post on their website: Under the Drops in the Ocean initiative, Ocean commits 2% of our annual reported revenue in advertising to charities, non-profits, and organisations working to reverse climate change and repair the planet.  This year, we’re supporting 12 causes, including the internationally renowned Coral Restoration Foundation™ (CRF™). Our goal is to amplify awareness of the Foundation’s global reef restoration programmes and to rebuild and safeguard critical marine habitat –…

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Ocean Outdoor Celebrates Pride Across the UK in 2023

Stuart Mitchell

In 2023, Ocean Outdoor illuminated screens across London, Manchester, and Birmingham in celebration of Pride. Pride celebrations were marked by meaningful partnerships and campaigns that aimed to promote equality, inclusion, and diversity while supporting the LGBTQ+ community. Birmingham Pride and NHS Blood and Transplant: One partnership during Birmingham Pride was the collaboration between NHS Blood and Transplant and Ocean. This partnership aimed to increase awareness about a recent change that allows more individuals to become lifesaving donors. Being present during Pride was not only about raising awareness for their noble…

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Belvita partners with FareShare for hard hitting interactive DOOH campaign

Stuart Mitchell

Biscuit brand Belvita has partnered with food waste charity FareShare to help fight food insecurity and donate up to 100,000 meals to those in need. Developed by the creative agency Elvis, ‘Give a Smile’ is led by a series of ads containing calls-to-action for viewers to donate to the campaign and ‘give a meal’ to help fight food poverty. Running until October 30, the omnichannel campaign makes use of Ocean’s interactive audience detection technology to collect donations through registered ‘smiles’. Managed by Ocean Labs, the DOOH activation is appearing across…

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Ocean launches exclusive sustainability strategy

Stuart Mitchell

Ocean has launched a new sustainability initiative which moves the company closer towards delivering its decarbonisation goals and reaching net zero by 2040. Effective from January 2024, Ocean will pledge a percentage of its annual revenue to four critical marine based projects that remove atmospheric carbon and are helping to repair the planet’s natural ecosystems. In a media first for the out of home (OOH) industry, when buying and planning campaigns across Ocean’s UK assets, clients and agency partners will get to vote for which of the high potential projects…

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Ocean, World Land Trust and Media Bounty get the UK buzzin’ with dynamic birds and bees billboards

Stuart Mitchell

Media Bounty and the World Land Trust have launched an integrated advertising campaign which uses large format premium digital out of home (DOOH) screens across the UK to build awareness around the environmental charity’s work to protect wildlife species and save threatened habitats. ‘Must be the World Land Trust’ breaks this month across six of Ocean’s large format screens in Edinburgh, Manchester, Leeds, Newcastle, London and Birmingham, supported by a large collection of digital assets and three full page advertisements in The Guardian newspaper. The DOOH work features colourful animations…

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