Tag: Ocean Outdoor

Ocean Outdoor launches 2025 Digital Creative Competition across Europe

Stuart Mitchell

Ocean Outdoor has recently opened its annual Digital Creative Competition in the UK, the Nordics, Netherlands and Germany for entries. Now in its 16th year in the UK, and fifth year across the other Group countries, Ocean’s competition calls for original ideas and imaginative concepts which push the creative possibilities of Digital Out Of Home (DOOH), using the latest technology and techniques across premium formats and outdoor environments. Download Great Ormond Street Hospital, Four Dials Campaigns from previous winners have gone on to win several Cannes Lions and collected many other…

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Beyond the billboard: how Ocean Outdoor’s climate driven initiative is helping the planet

Stuart Mitchell

Pinwheel platform allows agency partners to directly contribute to environmental programmes  Ocean Outdoor has announced the first results of its most recent sustainability initiative, working with agency partners to establish a rigorous and long term form of corporate climate activism using Out of Home (OOH) ad spend.  Under its Pinwheel platform, a percentage of Ocean’s 2024 revenue uplift has been given to four critical marine based projects that remove atmospheric carbon and are driving lasting change by helping to repair the planet’s natural ecosystems.  All of the projects are verified…

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Ocean Outdoor in Nepal: supporting Pipal Tree’s mission

Stuart Mitchell

In October 2024, part of our Ocean team embarked on an inspiring journey to Nepal to witness the impactful work of Pipal Tree, a charity dedicated to transforming marginalised rural communities. As one of the first charities supported through our Drops in the Ocean initiative in 2022—where we donate 2% of our annual revenue in advertising space—Pipal Tree continues to make significant strides in addressing Nepal’s most pressing challenges.  Pipal Tree’s mission: responding to crisis Pipal Tree is committed to tackling three interconnected global crises that profoundly affect Nepal:  Climate…

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Six charities prepare national Drops in the Ocean OOH campaigns

Stuart Mitchell

Conservation, education and protection are at the heart of Ocean Outdoor’s annual environmental fund Drops in the Ocean, which returns for 2025 with six important environmental partners. All of the beneficiaries chosen to share advertising space across Ocean’s UK portfolio to promote their work and build public support this year are UK based but are international leaders in their fields. They are campaigning against the effects of factory farming on animals, communities and the environment; protecting wildlife and their habitats, sharks and the overfishing of threatened marine species; working to…

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McVitie’s and To Boldly Go win Ocean Outdoor’s inaugural Digital Creative Competition Grand Prix

Stuart Mitchell

Leading biscuit brand McVitie’s and the London based creative agency To Boldly Go last month announced the winners of Ocean Outdoor’s inaugural Digital Creative Competition Grand Prix. The Grand Prix was selected by an independent jury from a shortlist of 11 agencies and brands who secured Gold prizes from a pool of over 360 entries in this year’s annual digital creative competitions which span six European countries. Ocean’s competition seeks original, bold concepts which both advance Digital out of home (DOOH) as an advertising medium and inspire creativity. First established…

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