Ocean Outdoor has announced the first results of its most recent sustainability initiative, working with agency partners to establish a rigorous and long term form of corporate climate activism using Out of Home (OOH) ad spend. Under its Pinwheel platform, a percentage of Ocean’s 2024 revenue uplift has been given to four marine based projects that remove atmospheric carbon and are driving lasting change by helping to repair the planet’s natural ecosystems. All of the projects are verified by Pinwheel and were selected in a vote which invited clients and agency partners…
Read MoreOcean Outdoor UK announces results of contribution-based sustainability initiative
