Tag: Pinwheel

Ocean Outdoor UK announces results of contribution-based sustainability initiative

Stuart Mitchell

Ocean Outdoor has announced the first results of its most recent sustainability initiative, working with agency partners to establish a rigorous and long term form of corporate climate activism using Out of Home (OOH) ad spend. Under its Pinwheel platform, a percentage of Ocean’s 2024 revenue uplift has been given to four marine based projects that remove atmospheric carbon and are driving lasting change by helping to repair the planet’s natural ecosystems. All of the projects are verified by Pinwheel and were selected in a vote which invited clients and agency partners…

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Ocean and Pinwheel explore harnessing coastal carbon capture in reversing climate change

Stuart Mitchell

Ocean is working with the sustainability platform Pinwheel, since January 2024, to support four marine based projects. As an OOH media owner, we understand the profound impact of visuals in shaping perceptions and driving action. By supporting initiatives like Pinwheel, we aim to protect our oceans, combat climate change, and preserve our natural environment.  Project Vesta is one of the verified non-profits to benefit from this new initiative. Scientist Dr Grace Andrews of Hourglass Climate works on strategies to reverse climate change. She explains how Vesta is developing a novel…

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