Tag: Ocean Outdoor

Spark44 and MediaCom secure the top prizes in Ocean Outdoor’s annual digital creative competition

Stuart Mitchell

Spark44 and MediaCom have secured the top prizes in Ocean Outdoor’s annual digital creative competition for bold out of home concepts created for Land Rover and the charity Rays of Sunshine. This year’s winners were chosen by a panel of 19 expert judges drawn from the outdoor and advertising industry. The prizes were announced at an industry event hosted by Ocean at the National Gallery in London today (October 14). The awards were also live streamed. Spark44 takes the first prize in the commercial brand category for #Outspiration which embraces…

Read More

Ocean Outdoor creates city centre wildlife corridors across its out of home estate

Stuart Mitchell

Media owner Ocean Outdoor is rolling out a new land management plan which will see wildlife corridors and insect hotels introduced to its urban out of home estates in the UK and the Netherlands. In the UK, Ocean is working with the Wildlife Trusts having identified more than 30 existing advertising locations in seven cities including Birmingham, Glasgow, Edinburgh, Manchester, Southampton, London and Cardiff (new location) with parcels of land that can be rewilded. Ocean Scotland is planting the first of the city centre wildlife corridors with pollinating annuals, perennials…

Read More

Schoolchildren code the adverts live on the world famous Piccadilly Lights

Stuart Mitchell

Pupils experimenting with code and technology livestreamed their adverts onto the world famous Piccadilly Lights in London on October 24. Supported by BT, the London school children used a coding app on a tablet to live stream their avatars directly onto the large format Piccadilly screen, changing the words and tinkering with the code in real time as their individual avatars took over the entire big display. The Piccadilly Lights are managed by Ocean Outdoor on behalf of Landsec. Director of Ocean Labs Catherine Morgan said: “This is the first…

Read More

CALM highlights vital work of helpline in groundbreaking ‘Call For Help’ campaign, created with adam&eveDDB and Ocean Outdoor

Stuart Mitchell

The Campaign Against Living Miserably (CALM) – which is leading a movement against suicide, the single biggest killer of men under 45 in the UK – launched a hard-hitting visual advertising campaign in partnership with adam&eveDDB and Ocean Outdoor. The ‘Call For Help’ campaign demonstrates the number of calls answered by CALM daily and aims to remove the stigma of reaching out and calling for help, while encouraging people to visit the charity’s website and learn about how they can ensure no call goes unanswered. Activated via a series of…

Read More