Tag: Piccadilly Lights

Waitrose launches new Essential Waitrose marketing campaign at the iconic Piccadilly Lights

Stuart Mitchell

In a first for Waitrose, we are showcasing our new Essential Waitrose value campaign, ‘Quality you’d expect at prices you wouldn’t’, at the iconic Piccadilly Lights in London, running from 25 April to 1 May.  The campaign, created by adam&eveDDB and bought by MG OMD, promotes our commitment to offering excellent value for money without compromising on the things that matter most for our customers, such as quality, animal welfare and sustainability.  The Essential Waitrose campaign showcases the breadth of our value range, which now has over 1,000 products. It…

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Schoolchildren code the adverts live on the world famous Piccadilly Lights

Stuart Mitchell

Pupils experimenting with code and technology livestreamed their adverts onto the world famous Piccadilly Lights in London on October 24. Supported by BT, the London school children used a coding app on a tablet to live stream their avatars directly onto the large format Piccadilly screen, changing the words and tinkering with the code in real time as their individual avatars took over the entire big display. The Piccadilly Lights are managed by Ocean Outdoor on behalf of Landsec. Director of Ocean Labs Catherine Morgan said: “This is the first…

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