Tag: Ocean

From coast to kitchen – plastic destined for the ocean to be used in Waitrose packaging

Stuart Mitchell

As part of ongoing commitments to be more sustainable, Waitrose pledges to help intercept and reuse more plastic packaging thrown away at high risk coastal areas before it ends up in the Ocean POP-ular products: Over 100 tonnes of Prevented Ocean Plastic estimated to be used across 71 product family favourites UK first: Waitrose will be the first supermarket in the UK to use POP in packaging used for its best selling own label ready meals To coincide with World Ocean Day (June 8), Waitrose has pledged to use more…

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Study in Nature: Protecting the Ocean Delivers a Comprehensive Solution for Climate, Fishing and Biodiversity

Stuart Mitchell

A new study published in the prestigious peer-reviewed scientific journal Nature offers a combined solution to several of humanity’s most pressing challenges. It is the most comprehensive assessment to date of where strict ocean protection can contribute to a more abundant supply of healthy seafood and provide a cheap, natural solution to address climate change—in addition to protecting embattled species and habitats. An international team of 26 authors identified specific areas that, if protected, would safeguard over 80% of the habitats for endangered marine species, and increase fishing catches by…

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Asda steps up the fight against plastic pollution in the ocean

Stuart Mitchell

Asda has announced it will be stepping up the fight against plastic pollution as the retailer launches its ‘Fishing for Plastic’ initiative. In a bid to tackle the amount of plastic that finds its way into the sea, Asda is equipping all its supplier’s fleets with hardwearing and durable bags so that crews on over 500 vessels can now collect harmful plastic waste whilst bringing in the catch. Bottles, plastic carrier bags and marine waste are amongst some of the most commonly found plastics that pollute the waters, but now…

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23red and City to Sea use Ocean screens to offer water on tap in run up to National Refill Day

Stuart Mitchell

In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles.   In a UK media first, the campaign turns three full motion screens in Manchester, Birmingham and London into “Hydration Stations” where people can refill their water bottles, an action to highlight the need to protect our seas from plastic pollution and how…

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Engine and Spinal Injuries Association fast forward the outdoor ad to mark Disabled Access Day

Stuart Mitchell

Challenges of life as a spinal cord injured person highlighted in advertising world first which was launched in Manchester on Saturday 16 March. In a remarkable media first for digital out-of-home (DOOH), people are actively encouraged to fast-forward the advert on Ocean’s full motion city centre Loop network in Manchester. Filmed from a first person perspective, Donate to Accelerate fully immerses people in how arduous everyday tasks are for thousands of people who are spinal cord injured. Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA),…

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