The ASA/CAP have released a post called: Don’t cross a line that could damage your campaign. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a competitive marketplace, there’s a fine line between creatively drawing attention to your product or service and inadvertently causing harm and offence. Ads must not contain anything that is likely to cause serious or widespread offence. Particular care must…
Read MoreCAP – Don’t cross a line that could damage your campaign
