Ogilvy & Mather Italy run the Ad/sorbent Campaign for Breath

The Breath

As you may know we have covered the Breath a few times before. The Breath is a ground-breaking material hailed by medical experts for its ability to absorb harmful airborne molecules and disperse cleaner air. Ogilvy Italy, in partnership with Urban Vision created the Ad/sorbent Campaign and replaced the wrapping of 4 grand spaces in Milan, Rome and London with The Breath® technology. The result was, in 15 days the wrapping absorbed the pollution from over 67,000 cars. Ogilvy Italy has created the above ad as a way to highlight…

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