Food waste is a global problem and Sweden is no exception. More than 30 percent of the food in Swedish households is wasted, according to the Swedish Environmental Protection Agency. Instead of trusting our own sense of smell and taste, we throw away groceries that has passed their best before dates, even though they’re still edible. To help people reduce their waste, Coop, one of Sweden’s leading grocery chains now launches Old Milk – a fragrance that smells just like milk after it’s gone “bad”. ’Food waste is one of…
Read MoreCoop launches Old Milk – a fragrance that will reduce food waste
