The world’s first second-hand IKEA store opens in Sweden

IKEA takes a step forward in its journey to become a circular business by 2030, with the opening of its first world’s first second-hand store in Eskilstuna, Sweden. The store is located in the ReTuna Shopping Centre, where all products sold are reused or recycled. The new store that will be open initially for 6 months, is run by the existing IKEA Västerås store that will provide furniture and home furnishing accessories that for different reasons have been damaged. At ReTuna they will be repaired and given a second chance…

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Sweden to become the first country worldwide where all Coca-Cola plastic bottles will be made from 100% recycled material

Coca-Cola Sweden announced today that, from 2020, it will make all of its plastic bottles from 100% recycled material1, becoming the first country worldwide to do so.  The transition will begin in the first quarter of 2020 and includes all plastic (PET) packaging made at Coca-Cola’s bottling plant in Jordbro. By switching to 100% recycled material in its bottles1, Coca-Cola will eliminate the use of 3,500 tons of virgin plastic each year in Sweden. This will also result in an annual reduction in CO2 emissions of 25 per cent over…

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Coop launches Old Milk – a fragrance that will reduce food waste

Food waste is a global problem and Sweden is no exception. More than 30 percent of the food in Swedish households is wasted, according to the Swedish Environmental Protection Agency. Instead of trusting our own sense of smell and taste, we throw away groceries that has passed their best before dates, even though they’re still edible. To help people reduce their waste, Coop, one of Sweden’s leading grocery chains now launches Old Milk – a fragrance that smells just like milk after it’s gone “bad”. ’Food waste is one of…

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Sweden Earns Top Spot as Most Reputable Country in the World

Reputation Institute (RI), the world’s leading provider of reputation monitoring, measurement, and management services, today announced the company’s annual Country RepTrak® rankings. Based on more than 58,000 individual ratings among the General Public across the G8 economies, the study evaluated 55 of the world’s largest countries by GDP during the first quarter of 2018. It captured a measure of emotional connection towards these countries, and how perceptions of reputation drive underlying stakeholder behavior on key measures such as the willingness to visit, live in, work in, invest in and study…

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Volkswagen And Trafikskadefonden Create Phone Case To Highlight The Dangers Of Distracted Driving

Since February first 2018 it has been illegal to drive with a phone in your hand in Sweden. Despite that, there seems to be no change in the number of accidents on Swedish roads since the new law been running. To remind people of the danger of using your phone while driving, Volkswagen and Trafikskadefonden has created a phone case – made by crumple metal from crashed cars. “We know how easily it happens that you accidentally pick up your phone to receive a call or to send a text.…

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