In a filmed interview with IPA President Julian Douglas, Tom Corbett, Global Head of Sponsorship and Media at Barclays and Suzy Ryder, Chief Digital Officer at OMD UK, reveal the core components of their mutually beneficial, commercially successful client/agency partnership. The film is borne of both parties’ signing up to the IPA/ISBA Pitch Positive Pledge, of which the focus is on making the process more intentional, accountable and responsible for both advertisers and agencies. It also draws on the core findings of the recent IPA white paper, Partnering for Growth,…
Read MoreBarclays and OMD UK reveal essential elements of client/agency relationship
