PubMatic, an independent technology company delivering the future of digital advertising, recently announced a new partnership with Cedara, the AI engine for sustainable media, to ensure sustainable practices are integrated into every stage of the media lifecycle. Both active Ad Net Zero supporters, the two companies aim to equip advertisers and agencies with actionable environmental insights and tools to reduce the impact of their digital media campaigns. As part of PubMatic’s unified platform for buyers, this integration brings sustainability to the forefront of supply path optimisation and curation strategies. Buyers…
Read MorePubMatic Partners with Cedara to Advance Sustainable Advertising Across Omnichannel Campaigns
