“An athlete or a mother. You shouldn’t have to choose,” says Swiss triathlete and Olympic gold medalist Nicola Spirig in running shoe brand On’s latest marketing campaign. The 3-minute biopic starts with a dramatic shot of Spirig from behind, strong and commanding in a swimming costume, seemingly about to dive into a cold Lake St Moritz to start training. On closer inspection she is holding something in her arms – it turns out to be her 5-month old baby Alexis. This poignant moment sets the scene in a short film…
Read MoreOn’s new campaign states: Athlete or mother – you shouldn’t have to choose.
