After its successful November YouTube launch of the world’s first virtual influencers aimed at kids, On The Edge Conservation is now tapping TikTok to allow its VTubers to reach more Gen Zs. https://www.tiktok.com/@ontheedgeofficial/video/6925812528056405253?refer=embed Given TikTok is currently the fastest growing social media platform, with 60% of its users Gen Z, the channel was a natural next step for On the Edge’s series of anthropomorphic 3D characters. ‘Lexi’ (an aye-aye from Madagascar), ‘Eric’ (a pangolin from China) and ‘Tegan’ (a Kakapo from New Zealand) currently vlog weekly about their human-like lifestyles…
Read MoreOn The Edge’s popular VTubers tap TikTok for a wider Gen Z audience
