On the Edge Conservation | Ethical Marketing News

On the Edge Conservation appoints Jonathan Baillie as new CEO

April 4, 2021April 1, 2021 Stuart Mitchell

Jonathan Baillie, ex EVP and Chief Scientist of National Geographic Society, has been appointed CEO of On The Edge Conservation – the foundation that uses media combined with the cutting edge technology to reconnect humanity with the natural world. Using his 26 years of global conservation experience, Baillie will develop OTEC’s strategy for media content and technology, the primary aim of which is to inspire young activists to value, champion and secure the world’s diverse species and ecosystems. Baillie succeeds OTEC’s Founder, Beth Blood who last year oversaw the…

On the Edge Conservation appoints Highlight PR

March 3, 2021February 12, 2021 Stuart Mitchell

On the EDGE Conservation (OTEC) – the charitable foundation behind a pioneering series of virtual influencers for children – has hired Highlight PR for both consumer and B2B PR in 2021, following the agency’s successful launch of the IP into the kids’ space in November. The series of humanised animal characters who vlog weekly on YouTube are special; they feature on the list of Evolutionarily Distinct, Globally Endangered (EDGE) species. But unlike tigers and polar bears, most kids have never heard of them. As Vtubers, ‘Lexi the Aye Aye’, ‘Eric…